This commercial sort of reminds me of Tic-Tacs and Mentos.
I’d like to know who at Microsoft approved this spot and what the pitch was from the agency. Let me take a stab at it (in smooth-talking ad-guy voice), “We want to reach a young crowd, exemplifying fun and highlighting a key feature that makes the Surface different from the competition.” What they’ve made is a scary Glee-style embarrassment. Not even RIM would approve a spot this silly. Hey guys, you’re selling consumer electronics, not candy, snack food or other sundries…remember?